Project Spotlight
SAFCA The South Australian Financial Counsellors Association
SAFCA provides resources and support to South Australian Financial Counsellors. They needed an overhaul of their previous website with a focus on making information easy for visitors to find, along with a password protected members-only area.
The website serves as an entry point for two separate audiences: people wanting to find a financial counsellor in their area and financial counsellors who are members seeking resources or information.
Therefore it was important that the home page provide the most relevant information for both audiences so they can find their way to more detailed resources within the site.
The SAFCA website also features a password protected area only accessible to paying members.
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